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Richard Pridham
President & CEO
Before founding Agility Metrics, Richard accumulated over 20 years of entrepreneurial
business experience in IT, software and market research. He brings to the company a unique combination
of vision, management skills, marketing and sales leadership and is instrumental in positioning the
company as a leader in the Voice of the Customer solutions market.
In 2001, Richard experienced an epiphany. After years of experience on the
front lines of business and significant reading and research, Richard discovered that successful companies,
regardless of shape, size or industry, share a common trait: an immense passion for measuring customer
satisfaction and loyalty. However, many, if not most companies continue to struggle in the way they
monitor the strength of their customer relationships. Often they lack the necessary guidance, tools
and processes to properly harness and act upon customer feedback and to gauge ongoing customer satisfaction
and loyalty performance.
So, in 2002, Richard created a new company which became known as Agility
Metrics. This new business centered on providing companies with solutions to gather customer feedback,
analyze this information in real-time, and to share the insight across the enterprise to drive improvements
to the customer experience, operations, brand advocacy and profitability.
Richard is a graduate of McGill University and was nominated for the American
Marketing Association's “Marketing Personality of the Year" in 2002 and in 2004.

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Steve Perrone
Vice President & CTO
With 25 years of Information Technology (IT) experience Steve Perrone joined
Agility Metrics as the Vice President & CTO. Steve is a decisive IT leader who has honed his skills
while working for a diverse set of industries starting with aeronautical engineering followed by manufacturing,
distribution, and advertising.
Steve has held several management positions where he acquired operations
and business skills, notably as the North American Director of Information Technology for Trader Classified
Media. Steve is highly focused on building, coaching, mentoring and motivating synergetic teams made
up of both technology and business people. Observant of the business landscape, Steve is constantly
prospecting and strategizing to deliver tangible business results.
Although a strong believer of planning, Steve is stimulated by the prospect
of finding opportunities during moments of crisis.

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Michael Whitehouse
Director of Marketing
Michael lives and breathes customer experience metrics. Every aspect of
his marketing career has been colored by a zeal to democratize the voice of the customer. For the last
five years, he has held various marketing positions in the customer experience measurement space and
has worked with brands such as Dell, Procter & Gamble, CBS, Ford, and IDG.
An avid blogger with a unique slant on the omnichannel customer experience,
Michael has also published white papers, delivered webinars, and has spoken at industry events like
the Online Marketing Summit and the eMetrics Marketing Optimization Summit. Michael is a graduate of
McGill University.

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Geoff Harding
Senior Director, Sales & Business Development
Geoff is a seasoned sales executive with an exceptional understanding of
the sales process and deep domain expertise in food service and retail. Geoff has gained extensive experience
in assessing the service models of some of the largest restaurant and retail chains across North America.
He has gained a keen awareness of the industry drivers and specific needs, and his track record for forging
high-value relationships with clients has lead to highly successful results for some of the world’s best known
retail brands. He has worked with clients such as Quiznos, Brinker International, Ed Hardy, Little Caesars,
Pizza Pizza, and many more.
Prior to joining Agility Metrics, Geoff worked as AVP Sales – North America for 80/20 Solutions Inc., a
leading provider of marketing automation software. There he was responsible for defining sales strategy,
executing on sales targets, and overseeing all aspects of the sales machinery. Geoff also spent time as Sales
Director at Empathica Inc., where he played an instrumental role in that company’s growth by landing major
accounts in the retail and multi-unit food service sectors.
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