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Richard Pridham
President & CEO
Before founding Agility Metrics, Richard accumulated
over 20 years of entrepreneurial business experience in IT, software and market
research. He brings to the company a unique combination of vision, management skills,
marketing and sales leadership and is instrumental in positioning the company as
a leader in the Voice of the Customer solutions market.
In 2001, Richard experienced an epiphany. After years
of experience on the front lines of business and significant reading and research,
Richard discovered that successful companies, regardless of shape, size or industry,
share a common trait: an immense passion for measuring customer satisfaction and
loyalty. However, many, if not most companies continue to struggle in the way they
monitor the strength of their customer relationships. Often they lack the necessary
guidance, tools and processes to properly harness and act upon customer feedback
and to gauge ongoing customer satisfaction and loyalty performance.
So, in 2002, Richard created a new company which became
known as Agility Metrics. This new business centered on providing companies with
solutions to gather customer feedback, analyze this information in real-time, and
to share the insight across the enterprise to drive improvements to the customer
experience, operations, brand advocacy and profitability.
Richard is a graduate of McGill University and was nominated
for the American Marketing Association's “Marketing Personality of the Year"
in 2002 and in 2004.

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Steve Perrone
Vice President & CTO
With 25 years of Information Technology (IT) experience
Steve Perrone joined Agility Metrics as the Vice President & CTO. Steve is a
decisive IT leader who has honed his skills while working for a diverse set of industries
starting with aeronautical engineering followed by manufacturing, distribution,
and advertising.
Steve has held several management positions where he
acquired operations and business skills, notably as the North American Director
of Information Technology for Trader Classified Media. Steve is highly focused on
building, coaching, mentoring and motivating synergetic teams made up of both technology
and business people. Observant of the business landscape, Steve is constantly prospecting
and strategizing to deliver tangible business results.
Although a strong believer of planning, Steve is stimulated
by the prospect of finding opportunities during moments of crisis.

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Michael Whitehouse
Director of Marketing
Michael lives and breathes customer experience metrics.
Every aspect of his marketing career has been colored by a zeal to democratize the
voice of the customer. For the last five years, he has held various marketing positions
in the customer experience measurement space and has worked with brands such as
Dell, Procter & Gamble, CBS, Ford, and IDG.
An avid blogger with a unique slant on the omnichannel
customer experience, Michael has also published white papers, delivered webinars,
and has spoken at industry events like the Online Marketing Summit and the eMetrics
Marketing Optimization Summit. Michael is a graduate of McGill University.

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Geoff Harding
Senior Director, Sales & Business Development
Geoff is a seasoned sales executive with an exceptional
understanding of the sales process and deep domain expertise in food service and
retail. Geoff has gained extensive experience in assessing the service models of
some of the largest restaurant and retail chains across North America. He has gained
a keen awareness of the industry drivers and specific needs, and his track record
for forging high-value relationships with clients has lead to highly successful
results for some of the world’s best known retail brands. He has worked with clients
such as Quiznos, Brinker International, Ed Hardy, Little Caesars, Pizza Pizza, and
many more.
Prior to joining Agility Metrics, Geoff worked as AVP Sales – North America for
80/20 Solutions Inc., a leading provider of marketing automation software. There
he was responsible for defining sales strategy, executing on sales targets, and
overseeing all aspects of the sales machinery. Geoff also spent time as Sales Director
at Empathica Inc., where he played an instrumental role in that company’s growth
by landing major accounts in the retail and multi-unit food service sectors.
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