Although every great organization strives to be more than the sum of its parts, it helps to start out with great parts. Here at Agility Metrics, we have worked hard to assemble a diverse team of highly skilled individuals to service our clients. Our years of experience and expertise have enabled Agility Metrics to become a leading provider an international array of clients with leading-edge voice of customer solutions. Our team includes industry-specific research consultants, PhD-level statisticians, project managers, software developers, and customer support specialists.

Richard Pridham

President & CEO

Before founding Agility Metrics, Richard accumulated over 20 years of entrepreneurial business experience in IT, software and market research. He brings to the company a unique combination of vision, management skills, marketing and sales leadership and is instrumental in positioning the company as a leader in the Voice of the Customer solutions market.  

In 2001, Richard experienced an epiphany. After years of experience on the front lines of business and significant reading and research, Richard discovered that successful companies, regardless of shape, size or industry, share a common trait: an immense passion for measuring customer satisfaction and loyalty. However, many, if not most companies continue to struggle in the way they monitor the strength of their customer relationships. Often they lack the necessary guidance, tools and processes to properly harness and act upon customer feedback and to gauge ongoing customer satisfaction and loyalty performance.  

So, in 2002, Richard created a new company which became known as Agility Metrics. This new business centered on providing companies with solutions to gather customer feedback, analyze this information in real-time, and to share the insight across the enterprise to drive improvements to the customer experience, operations, brand advocacy and profitability.  

Richard is a graduate of McGill University and was nominated for the American Marketing Association's “Marketing Personality of the Year" in 2002 and in 2004.

 

Steve Perrone

Vice President & CTO

With 25 years of Information Technology (IT) experience Steve Perrone joined Agility Metrics as the Vice President & CTO. Steve is a decisive IT leader who has honed his skills while working for a diverse set of industries starting with aeronautical engineering followed by manufacturing, distribution, and advertising.

Steve has held several management positions where he acquired operations and business skills, notably as the North American Director of Information Technology for Trader Classified Media. Steve is highly focused on building, coaching, mentoring and motivating synergetic teams made up of both technology and business people. Observant of the business landscape, Steve is constantly prospecting and strategizing to deliver tangible business results.

Although a strong believer of planning, Steve is stimulated by the prospect of finding opportunities during moments of crisis.

  Michael Whitehouse

Director of Marketing

Michael lives and breathes customer experience metrics. Every aspect of his marketing career has been colored by a zeal to democratize the voice of the customer. For the last five years, he has held various marketing positions in the customer experience measurement space and has worked with brands such as Dell, Procter & Gamble, CBS, Ford, and IDG.

An avid blogger with a unique slant on the omnichannel customer experience, Michael has also published white papers, delivered webinars, and has spoken at industry events like the Online Marketing Summit and the eMetrics Marketing Optimization Summit. Michael is a graduate of McGill University.

Geoff Harding

Senior Director, Sales & Business Development

Geoff is a seasoned sales executive with an exceptional understanding of the sales process and deep domain expertise in food service and retail. Geoff has gained extensive experience in assessing the service models of some of the largest restaurant and retail chains across North America. He has gained a keen awareness of the industry drivers and specific needs, and his track record for forging high-value relationships with clients has lead to highly successful results for some of the world’s best known retail brands. He has worked with clients such as Quiznos, Brinker International, Ed Hardy, Little Caesars, Pizza Pizza, and many more.

Prior to joining Agility Metrics, Geoff worked as AVP Sales – North America for 80/20 Solutions Inc., a leading provider of marketing automation software. There he was responsible for defining sales strategy, executing on sales targets, and overseeing all aspects of the sales machinery. Geoff also spent time as Sales Director at Empathica Inc., where he played an instrumental role in that company’s growth by landing major accounts in the retail and multi-unit food service sectors.